JOURNAL OF LIAONING TECHNICAL UNIVERSITY
(NATURAL SCIENCE EDITION)
LIAONING GONGCHENG JISHU DAXUE XUEBAO (ZIRAN KEXUE BAN)
辽宁工程技术大学学报（自然科学版）
INFLUENCE OF BRAND IMAGE ON BRAND PERSONALITY AND BRAND LOYALTY
1.S.MUTHUEZHILAN, 2.Dr. S.ARULKUMAR
ABSTRACT
This research attempts to identify the influence of brand image on brand personality and brand loyalty among Tesla car users. The data has been collected from 50 Tesla car users in USA. Hence, it is concluded that the brand image significantly influence brand personality of Tesla car. The analysis found that the brand image significantly influence brand loyalty of Tesla car. The research identified that the brand personality significantly influence brand loyalty of Tesla car. Company should increase brand image and brand personality because users who have positive experiences and more love for the brand are more likely to make repeat purchases and have more loyalty to the brand.
KEYWORDS: Brand Image, Brand Personality, Brand Loyalty and Tesla car.