JOURNAL OF LIAONING TECHNICAL UNIVERSITY

CULTIVATING CONSUMPTION: THE IMPACT OF LIFESTYLE ON EMPLOYEE TO CONSUMER BEHAVIOR AT PT SASL AND SONS INDONESIA

Wisnu Iswahyudi*, Fathu Rahman, Ida Liana Tanjung

ABSTRACT

This study examines the influence of lifestyle on the consumptive behavior of employees at PT SASL and Sons Indonesia. The research employed a qualitative approach, involving interviews and observations of 10 employees from the paring dryer department. The study aimed to identify patterns and themes in the consumptive behavior of these employees, linking them to previous research and theories. The researchers used purposive sampling to select informants who fit the issues in the thesis. The research location was PT SASL and Sons, located in the Luwuk Banggai area of Central Sulawesi, and the study was conducted in early 2023. The findings of the study are presented through the analysis of four employees, each with distinct characteristics and consumptive behaviors. The first employee, Abdul Gafur (AG), is a 30-year-old private sector employee who exhibits consumptive behavior characterized by shopping intensity, temptation interest, and inability to select needed items. AG's shopping habits are frequent, both in-person and online, and he often buys items based on his liking rather than their usefulness. Additionally, AG has difficulty resisting shopping when there are discounts or promotions, and he prioritizes fulfilling his desires over his needs. The second employee, Adam Salwi (AS), is a 22-year-old private sector employee who also demonstrates consumptive behavior. Despite having a stable economic background and a job, AS often asks his parents for money to buy petrol and pocket money while working. He also purchased a motorbike on credit, which significantly reduced his salary. This behavior is seen as consumptive because it is driven by emotional desires rather than financial planning. The study's findings are supported by previous research that suggests consumptive behavior is driven by emotional desires rather than financial planning. The study's results also highlight the importance of considering the financial implications of consumptive behavior, as it can lead to financial difficulties and stress. In conclusion, this study provides insight into the consumptive behavior of employees at PT SASL and Sons Indonesia, highlighting the various patterns and themes that emerge from the analysis. The findings are linked to previous research and theories, emphasizing the importance of considering the emotional and financial aspects of consumptive behavior. The study's results can be used to inform strategies for managing consumptive behavior and promoting financial literacy among employees.

Keywords: PT Sasl and Sons Indonesia, Life style, Consume behavior, Employee