JOURNAL OF LIAONING TECHNICAL UNIVERSITY

(NATURAL SCIENCE EDITION)

LIAONING GONGCHENG JISHU DAXUE XUEBAO (ZIRAN KEXUE BAN)

辽宁工程技术大学学报(自然科学版)


MAPPING THE PROCESS OF COMMODIFICATION OF THE TRADITION OF THE MBAI HOTE MBAI ETHNIC SENTANI PAPUA

Siswanto, A.B. Takko Bandung, Dafirah


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Abstract

This study aims to describe the mapping of the commodification process of the helai mbai hote mbai tradition in Kampung Abar within the Sentani ethnic group. The study uses the conceptual framework developed by Russell Keat, which divides the mapping of the commodification process into three parts: production, distribution and marketing, and consumption. The method used in this research is qualitative. The results of this study, using a qualitative approach, explain that the helai mbai hote mbai tradition is adapted to better suit market needs and is mass-produced to meet consumer demand. The helai mbai hote mbai tradition is promoted and sold through various marketing channels. This may involve re-packaging the helai mbai hote mbai tradition to attract global consumers, such as turning traditional festivals into tourist attractions. The helai mbai hote mbai tradition is distributed to a broader market, both locally and internationally. Information and communication technology often plays an important role in expanding distribution reach. Consumers purchase and use the helai mbai hote mbai tradition. At this stage, economic value begins to replace intrinsic value, and the helai mbai hote mbai tradition starts to be viewed as a commercial commodity.

Keywords: Commodification process, helai mbai hote mbai, Sentani ethnic group.

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