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ROLES OF PROACTIVENESS ON PERFORMANCE OF SMALL AND MEDIUM-SCALE ENTERPRISES IN SOUTHWEST NIGERIA

IBIJOJU Taiwo Reuben, PhD, ADEYEMI, Gideon Oluwatoba, ENITILO Olalekan, PhD, AGBETUYI, Helen Opeyemi

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Abstract

This study examined the roles of proactiveness on the sales performance of small and medium-sized enterprises (SMEs) in southwest Nigeria. Data were collected through primary method with the use of a structured questionnaire administered randomly to a sample of 400 owners, managers/supervisors carefully selected from SMEs who have been in existence for a period of not less than five years and above through a multi-stage sampling technique. Confirmatory Factor Analysis (CFA) was used to analyse the roles of proactiveness on the performance of SMEs in Southwest Nigeria. The study results showed that proactiveness has a positive and significant effect on small and medium-sized enterprises’ (SME’s) sales performance in southwest Nigeria. It was concluded through the study that proactiveness is an integral part of SMEs’ owners in southwest Nigeria to achieve a significant and optimal sales performance. This means that, the more firms take advantage of proactiveness in the management of their small business organisations, the increase in the sales performance could raise by 47%. This implies that in general, proactiveness plays a crucial and significant role in achieving an increased sales level of SME performance.

Keywords: Small and Medium-sized Enterprise, performance, proactiveness, Southwest Nigeria, Business.